Most businesses don’t follow up enough.

Here's the situation - you’ve worked hard to generate leads. You’ve spent time, effort, and money to attract people towards you. Yet, if you’re not following up properly, you’re letting that effort go to waste.

The truth is, most leads don’t convert after the first interaction. They take time, multiple touchpoints, and consistent communication to turn into customers.

Here’s where most businesses go wrong: they focus on finding new leads rather than getting the most from the ones they already have.

But there’s a huge opportunity waiting for you if you’re willing to grab it.

Why Follow-Up Is Critical

Follow-up is the glue that holds your sales process together. It builds trust, keeps you top of mind, and shows your leads that you care enough to stay in touch. Without it, leads fall through the cracks, relationships fade, and your sales pipeline dries up.

Despite its importance, follow-up is often ignored. Why?

• It feels repetitive.

• It’s not always immediately rewarding.

• It’s easy to focus on the next shiny opportunity instead.

But here’s the thing: follow-up isn’t just important—it’s essential. And when done right, it can completely transform your business.

How to Do Follow-Up Well

To follow up effectively, you need three things:

1. A Process: Your follow-up should be systemised, not random. There should be clear steps that every lead goes through, ensuring no one gets forgotten.

2. Consistency: Sporadic follow-ups won’t work. You need a rhythm—one that keeps you in touch without overwhelming your leads.

3. Ownership: Someone needs to take charge. Whether it’s you, a team member, or automated tools, make sure there’s accountability for getting it done.

Enter the Fibonacci Follow-Up Formula

If you’re wondering how to structure your follow-up, let me introduce you to the Fibonacci Follow-Up Formula.

Inspired by the famous Fibonacci Sequence, this approach creates a balanced, natural rhythm for staying in touch with leads.

Here’s how it works:

• Follow up immediately (day 0) while the lead is still hot.

• Follow up again on day 1, day 1, day 2, day 3, day 5, day 8, day 13, day 21 and so on.

This structure gives you consistent touchpoints while spacing them out enough to avoid being pushy. It’s simple, effective, and proven across industries.

Most people should take it even further than the 21 days - send me a message if you'd like some help crafting something specific.

What a Difference It Can Make

When you get your follow-up right:

• You’ll convert more leads without constantly chasing new ones.

• You’ll build stronger relationships with prospects who feel valued.

• You’ll create a system that brings in consistent results, month after month.

This isn’t just a nice-to-have. It’s a basic part of running a business, and it works.

Ready to make follow-up a priority?

Hit reply, and let’s work together to create a system that delivers results.

Have a great week. And don't f**k up the follow up.

P.S. Did you know you can book a strategy call with me here? This is a great way to get some quick action points to help move your business forward and make the most of 2025.